Audience Research

Learning Comment:
Through our audience research we found out a lot about our target audiences interests, likes and dislikes. Focusing on our target age range (13-19) and gender we learnt about what they like in coming of age films so we knew what aspects to incorporate in our opening scene. Through our survey we learnt what genre of film they are interested and what kind of narrative intrigues them. From researching what coming of age films our interviewees had already seen and their favourite coming of age film, we were able to analyse the type of film it was, and patterns within the films which commonly occurred, for example unique, different narratives and a mature and serious plot. We also found what our target audience likes and dislikes about coming of age films so we know what to incorporate and avoid in the production of our opening sequence. We found that they can be too similar to each other, cheesy and that humour takes away the real aspect of the film. Many of our target market said that they were enjoyed relatable and insightful. this was backed with our findings of films seen and favourites which proved to be popular with a serious theme and a dramatic narrative.